Connecting today’s marketers at the world’s greatest technology companies with trends, stories, and perspectives that matter.
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EDUCATION
Bright ideas and advice you can put into practice today
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INSPIRATION
Profiles and informative series that move hearts, minds, and market share
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ASPIRATION
Thought leadership to prepare you for what's next
FEATURED CONTENT
THE THREAD LIBRARY
What would Drucker do (WWDD)?
Peter Drucker coined the term “knowledge workers,” describing workers who apply theoretical and analytical knowledge acquired through formal training to develop products and services. What would Drucker think about AI and the knowledge worker?
10 minute read
My Digital Twin
What if, with the advent of powerful new technologies like generative AI, we could create a digital twin of ourselves that could perform our duties as knowledge workers?
10 minute read
Design trends you should consider in 2023
Discover which design trends are successful in capturing customers’ eyes, and which ones you should consider for your content.
5 minute read
Seeing the big picture | Profile of Sarah Watson
Help customers become heroes by understanding their goals while setting joint marketing and sales objectives to drive meaningful outcomes.
5 minute read
The quick way to get business execs to understand the value of your technology
Apply these dos and don’ts to your next sales pitch for the win.
5 minute read
From humble beginnings | Profile of Matt De Vincentis
When Matt De Vincentis was growing up in rural Australia, he developed a passion for computers. He dreamed about Silicon Valley the way some Americans might place his country of kangaroos and koalas on their bucket list.
10 minute read
Six essential elements for success
Defining and practicing a living culture is critical to every company’s success. Explore how we employ six cultural attributes to guarantee success.
10 minute read
Get The Thread monthly
We like to think of a thread as an elegant story telling device―an invisible line that connects people, plot, and purpose for the brightest minds at the greatest technology companies.