How does a screenwriter’s creativity fit into tech marketing? Eric Belgau, Sappington’s Creative Content Director, shares his fascinating transition from Hollywood to Sappington and reveals the impact of authentic storytelling in the digital age.

5 minute read

Explore Sappington's take on true thought leadership in tech: authentic ideas, trust-building, and brand distinction in a crowded market.

10 minute read

Creating effective sales presentations in the tech B2B space isn’t easy. Achieving great design is a special challenge. Our designers describe three elements crucial for finding the right visual language to tell important stories impactfully.

5 minute read

AI tools have become indispensable for marketers, but how does it support with one of the most important elements of marketing—storytelling? In the world of mass content generation, authenticity and storytelling matter more than ever.

5 minute read

Discover how Rachel Pruitt has mastered the art of making complex topics like AI and high-performance computing engaging and accessible by creating unforgettable experiences that inspire customers to dream big.

5 minute read

In a landscape where producing less content is becoming a topic of consideration, consider adopting a value-based methodology, focusing on creating targeted, outcome-driven content that resonates with specific decision-makers.

5 minute read

Interactive content platforms are transforming B2B technology marketing by enhancing storytelling, engaging audiences, and meeting modern demands for dynamic experiences.

5 minute read

Dynamic presentations are revolutionizing technology marketing by moving beyond static slides to incorporate advanced features, animations, and real-time collaboration.

5 minute read

For nearly a quarter century, Sappington has partnered with Microsoft to deliver exceptional results, ensuring Microsoft's innovations transform businesses and benefit humanity, proving invaluable to customers and partners.

5 minute read

President Erika Schmidt shares perspectives how to considering blending creative ingenuity while embracing new AI tools to push imaginative boundaries.

5 minute read

CEO Tim Goggin unpacks his experience at NVIDIA GTC 2024. The Next Big Moment is upon us as AI signals the beginning of a new industrial revolution

5 minute read

Explore the power of context in communication and learn how context acts as a stabilizing force in the whirlwind of modern workplaces, preventing misinterpretations and fostering trust.

5 minute read