APPROACH
The Sappington Value-Based Methodology™
The approach that starts with your customer
When enterprises purchase technology or services, they expect specific value and outcomes from their investment.
Too often, though, technology companies focus on products over value.
At Sappington, we begin with the strategies, initiatives, and tactics of your customers and then work with you and your technology to support achieving your customers’ goals.
The Sappington Outcome Engine
One of the proprietary tools we use to achieve this is the Sappington Outcome Engine. This allows us to relentlessly focus on your customers first; this informs all our creative efforts.
Identify customer outcomes
Do they want to play to win? Or play not to lose?
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Map yourvalue
Connect your solution/value to expected customer outcome.
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Illustrateyour value
How do you enable the outcome? Platform? Services?
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Packageyour value
You get a customized output that maps your value to your customer’s expected outcome.
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Market and sell it
Now incorporate your customized details into sales & marketing strategies and content.
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Shorter sales cycles
Unparalleled competitive advantage
Trusted customer relationships
Improved sales & marketing efforts
Your benefits
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