WORK
Creative that gets results
CUSTOMER SPOTLIGHT
Learn how Sappington’s value-based approach helped to transform marketing communications at Veeva Consumer Products.
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Strategy + guidance
Creating clarity and alignment
Targeting executive decision-makers—or making shifts in strategic direction—often requires that we help our clients develop a plan to master the change, as well as challenge the status quo. In those discussions, we apply our hallmark “What if?” thinking to generate courageous and trustworthy guidance.
Microsoft AI Transformation Partner Guidance
Intel Data Center of the Future Executive Conversations
Microsoft Security Usage and Adoption
Messaging + positioning
Finding true differentiation
We craft messaging and positioning that clearly articulates a technology’s distinctive value and inspires decision-makers to act, whether they’re business or technology oriented. Our work in this area ranges from new product launches and industry targeting to joint value pitches and upleveling for executive audiences.
Microsoft 365 Data Residence Messaging and Positioning Framework
Palo Alto Networks Security IoT Medical Industry Campaign Messaging
AWS ProServe Messaging and Positioning Framework
Executive marketing
Fostering powerful relationships
with decision-makers
To help clients deliver results faster, we market the business value of technology to executive audiences. Our creative programs are built around targeted content that addresses their needs and thought leadership and storytelling that captures their attention.
AWS Executive Insights Campaign and Ongoing Content
AWS Sustainability Campaign eBook
Palo Alto Networks SASE CIO Campaign
Account Based Marketing
Deepening relationships
through targeted approaches
We partner with marketers responsible for helping Account teams increase mindshare, deepen relationships, and grow business within key accounts. We support them through tailored storytelling about joint success and targeted marketing campaigns that deliver results.
Smartsheet + Nike Presentation
AWS Coca Cola Success eBook
AWS Strategic Accounts Campaign Asset
Partner + Alliance materials
Finding your “Better Together” story
Joint success case studies, integrated marketing campaigns and bills of materials, and sales enablement materials are examples of how we support the sales and marketing efforts of tech companies and their Partner(s) or Alliance relationships.
Microsoft Azure HPC Partner Bill of Materials
Microsoft + TCS Campaign Bill of Materials
Elastic + AWS Partner eBook, Solution Sheets, and Infographic
Industry campaigns
Demonstrating expertise
for greater credibility
We help our clients take leadership positions in industries and increase brand awareness, generate leads, and drive sales. Our expertise ranges from messaging and storytelling to thought leadership and creative demand-generation campaigns.
Palo Alto Networks Medical Industry IoT Security Campaign
Microsoft Cloud Campaign Assets for Industries
Sales materials
Accelerating sales and closing deals
Clients rely on us to develop sales presentations and materials that creatively land the “why,” “what,” and “how,” of a product or topic for executive briefings, customer events, or 1:1 sales conversations. Our expertise is in crafting modular presentation systems that include a wide range of business and technical content, and developing sales enablement that gives sellers confidence.
Microsoft Azure Specialized Presentation System
Palo Alto Networks SASE Keynote Presentation
Microsoft 365 Customer Immersion Experiences
Ontinue Sales Presentation
Customer storytelling
Inspiring possibility through validation
Crafting stories about customer success is an integral part of technology marketing, and we take it to another level with a programmatic offering. We build customer success storytelling programs for our clients to ensure a repeatable way of demonstrating how a tech company can help deliver exceptional value.
Palo Alto Networks Case Study Program
Microsoft Data, AI, & Analytics Partner + Customer Case Study Program
Strategic internal programs
Winning hearts and minds to inspire change
We craft large-scale stories and reports on behalf of executives and leaders at tech companies that highlight the value of internal cross-company initiatives and programs such as Diversity & Inclusion, Sustainability, or Culture.
Microsoft Global Diversity & Inclusion Reports
Microsoft Culture Internal Storytelling
Smartsheet Brand Storytelling