MARKETING AND ENABLEMENT SERVICES
Delivering results through programs and projects
CUSTOMER SPOTLIGHT
Learn how Sappington’s value-based approach helped to transform marketing communications at Veeva Consumer Products.
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AI-Powered Advisory
Uplevel your program or project outcomes through real-world, forward-thinking guidance that maximizes GenAI and AI tools. Includes prompt engineering, campaign personalization, dynamic content, AI-generated imagery or video, and other topics.
Messaging & Positioning
Pinpoint true differentiated value for products, services, campaigns, or partner relationships and create alignment between stakeholders.
Product Marketing
Increase sales and reduce deal cycles through GTM materials and sales presentations that land the value pitch with the right balance of business content and product truth for the full range of personas.
Content Marketing
Increase awareness and advance leads with content and creative that amplifies the right information across the customer journey, including articles, blogs, newsletters, podcasts, videos, infographics, websites, and more.
Customer Success
Inspire possibility and close sales with exceptional customer stories and customer advocacy programs that validate innovation and value.
Campaigns
Turn differentiated messaging into creative and bills of materials for internally-executed demand gen and awareness campaigns that generate clicks and qualified leads.
Account Based Marketing
Craft tailored storytelling and collateral for top accounts to deepen relationships, increase mindshare, and grow business—or support RFPs.
Partner Marketing
Generate “Better Together” stories, customer stories, integrated marketing campaigns, bills of materials, and guidance to support partner and alliance relationships and maximize joint goals.
Enablement & Alignment
Provide guidance for your sellers, partners, or internal teams to increase win rates, shorten sales cycles, and, ultimately, drive revenue growth. Build program or project deliverables that support internal alignment on critical topics, such as team success, GenAI, and corporate initiatives.
