Connecting today’s marketers at the world’s greatest technology companies with trends, stories, and perspectives that matter.
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EDUCATION
Bright ideas and advice you can put into practice today
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INSPIRATION
Profiles and informative series that move hearts, minds, and market share
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ASPIRATION
Thought leadership to prepare you for what's next
FEATURED CONTENT
THE THREAD LIBRARY
Making tech’s biggest ideas fun and engaging Profile of Rachel Pruitt
Discover how Rachel Pruitt has mastered the art of making complex topics like AI and high-performance computing engaging and accessible by creating unforgettable experiences that inspire customers to dream big.
5 minute read
Context is key | Profile of Jenny Jarrad
Explore the power of context in communication and learn how context acts as a stabilizing force in the whirlwind of modern workplaces, preventing misinterpretations and fostering trust.
5 minute read
Seeing the big picture | Profile of Sarah Watson
Help customers become heroes by understanding their goals while setting joint marketing and sales objectives to drive meaningful outcomes.
5 minute read
From humble beginnings | Profile of Matt De Vincentis
When Matt De Vincentis was growing up in rural Australia, he developed a passion for computers. He dreamed about Silicon Valley the way some Americans might place his country of kangaroos and koalas on their bucket list.
10 minute read
Six essential elements for success
Defining and practicing a living culture is critical to every company’s success. Explore how we employ six cultural attributes to guarantee success.
10 minute read
Get curious | Profile of Don Bulmer
Don Bulmer uses the word "circuitous" to describe his professional journey to his current role as Vice President of Marketing, Consumer Products & Chemicals, at Veeva Systems.
10 minute read
The Discipline of Diversity & Inclusion | Profile of GeriAnn Baptista
Diversity & Inclusion, or D&I, has received a lot of attention of late and is quickly becoming a high priority for corporations.
5 minute read
Get The Thread monthly
We like to think of a thread as an elegant story telling device―an invisible line that connects people, plot, and purpose for the brightest minds at the greatest technology companies.