The future of dynamic presentations
Elevating technology marketing in 2024
When we asked ChatGPT, "What are the top five creative form factors that technology marketers need right now in their efforts to promote their technology products and services?", the answer was clear and insightful. Dynamic presentations stood out as a critical component, along with interactive content platforms, video content creation, augmented reality, and content management systems with personalization capabilities.
We’d love to unpack all five of these (and will in future blogs), but for now, let’s dive deeper into dynamic presentations and their significance for tech audiences.
Dynamic presentations go beyond static slides, incorporating advanced features, animations, and real-time collaboration to create an engaging and interactive experience. For example, PowerPoint—one of the popular tools marketers use for producing presentations—has evolved quite a lot since its debut in 1987. Its latest features include:
Inserting 3D models
Stunning transition effects
AI-powered design suggestions
Slide zoom
Customizable templates
All of these new features allow tech marketers to create electrifying moments in time. Combined with real-time collaboration capabilities, they help to deliver more dynamic and visually appealing presentations that can better convey complex technology concepts to diverse audiences.
At Sappington, we’ve embraced these advancements wholeheartedly.
Along with other powerful design tools like Photoshop and InDesign, our creative team utilizes the features in PowerPoint to their fullest potential, creating presentations that captivate and inform. In our recent work to create the Palo Alto Networks Precision AI Launch Keynote, for instance, we leveraged PowerPoint’s advanced features to deliver a cutting-edge presentation that wowed a global audience.
“We believe that compelling narrative and memorable storytelling are essential allies to powerful design.”
While PowerPoint stands out with its advanced capabilities, Google Slides is also a useful tool in the realm of dynamic presentations. It offers ease of use, cloud-based collaboration, and seamless integration with other Google Workspace tools. At Sappington, we also work in Google Slides to create compelling presentations. However, when it comes to building sophisticated animations and transitions, PowerPoint often provides the edge we need to deliver truly dynamic presentations.
Ultimately, as with any other tool, crafting a dynamic presentation is less about the software and more about the skill and creativity of those wielding it. At Sappington, we believe that compelling narrative and memorable storytelling are essential allies to powerful design. Our years of experience as master storytellers enable us to craft compelling presentations that support conversations and events rather than overwhelm the audience with details on the screen.
The takeaway is: Dynamic presentations are a vital tool for technology marketers in 2024.
With advancements in presentation software like Microsoft PowerPoint and Google Slides, the possibilities for creating engaging, interactive, and visually appealing presentations are practically endless. The best marketers are leveraging these tools to their fullest potential, combined with narrative and storytelling, to deliver presentations that always stand out and engage audiences.
Stay tuned for future blogs where we’ll explore other creative form factors and how they can revolutionize your marketing efforts. For now, remember that the key to a successful dynamic presentation lies not just in the software you use, but in the story you tell and the way you tell it.
FURTHER READING
