Connecting today’s marketers at the world’s greatest technology companies with trends, stories, and perspectives that matter.
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EDUCATION
Bright ideas and advice you can put into practice today
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INSPIRATION
Profiles and informative series that move hearts, minds, and market share
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ASPIRATION
Thought leadership to prepare you for what's next
FEATURED CONTENT
THE THREAD LIBRARY
Managing and winning the creative game
Project managers function as the QB, leading both the client and creative team into the end zone.
5 minute read
Get curious | Profile of Don Bulmer
Don Bulmer uses the word "circuitous" to describe his professional journey to his current role as Vice President of Marketing, Consumer Products & Chemicals, at Veeva Systems.
10 minute read
Separate the expected from the exceptional
Quality assurance is critical for trust and credibility in product marketing for today’s enterprises.
5 minute read
The Discipline of Diversity & Inclusion | Profile of GeriAnn Baptista
Diversity & Inclusion, or D&I, has received a lot of attention of late and is quickly becoming a high priority for corporations.
5 minute read
How to win more hearts, minds, and market share
An exciting window of opportunity has opened in the technology product marketing space. We invite you to leap through it.
7 minute read
Creating design-mine, refine, shine
How mining sapphires shaped and still informs my design process
5 minute read
Communication is the new critical imperative
Digital, transformation, disruption, and bringing business and technology together
5 minute read
Get The Thread monthly
We like to think of a thread as an elegant story telling device―an invisible line that connects people, plot, and purpose for the brightest minds at the greatest technology companies.