Connecting today’s marketers at the world’s greatest technology companies with trends, stories, and perspectives that matter.
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EDUCATION
Bright ideas and advice you can put into practice today
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INSPIRATION
Profiles and informative series that move hearts, minds, and market share
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ASPIRATION
Thought leadership to prepare you for what's next
FEATURED CONTENT
THE THREAD LIBRARY
More people. More energy. Different focus.
At NVIDIA GTC 2025, AI shifted from “What if” to “What is.” Tim Goggin unpacks the rise of agentic AI, the massive infrastructure needed to support it, and the electric energy driving this next era of innovation—alongside observations from the ground and a deep appreciation for NVIDIA’s momentum.
5-7 minute read
Celebrating decades of partnership
For nearly a quarter century, Sappington has partnered with Microsoft to deliver exceptional results, ensuring Microsoft's innovations transform businesses and benefit humanity, proving invaluable to customers and partners.
5 minute read
I went to NVIDIA GTC and saw the future
CEO Tim Goggin unpacks his experience at NVIDIA GTC 2024. The Next Big Moment is upon us as AI signals the beginning of a new industrial revolution
5 minute read
The quick way to get business execs to understand the value of your technology
Apply these dos and don’ts to your next sales pitch for the win.
5 minute read
Six essential elements for success
Defining and practicing a living culture is critical to every company’s success. Explore how we employ six cultural attributes to guarantee success.
10 minute read
How to win more hearts, minds, and market share
An exciting window of opportunity has opened in the technology product marketing space. We invite you to leap through it.
7 minute read
Communication is the new critical imperative
Digital, transformation, disruption, and bringing business and technology together
5 minute read
Get The Thread monthly
We like to think of a thread as an elegant story telling device―an invisible line that connects people, plot, and purpose for the brightest minds at the greatest technology companies.