Your customer is our customer.

We’re the premier enterprise technology marketing firm that helps decision-makers understand your tech’s value, leading to faster outcomes for them—and improved sales and marketing results for you.

  • “We’re now speaking the language that gets results—sales results. Working with Sappington on executive and industry marketing helped us effectively communicate our value to customers and cut our deal cycle by 6-9 months.”

    Don Bulmer | Vice President, Marketing, Veeva Consumer Products

  • “Sappington helped our leadership find the business ‘why’ of our story without diluting the technical personality. We now have an easy-to-refresh presentation system that effectively demonstrates product value to our customers at many different levels.”

    Doug Barrancotto | Chief of Staff, Azure Core, Microsoft

  • “Sappington helped our business unit go from millions to billions."

    Geoff Huang | Former VP of Marketing, VMware

CHANGE YOUR PERSPECTIVE

Our value-based approach is a revolution not an evolution. 

According to Gartner, 43 percent of leaders at technology vendors said customers are changing their focus from buying solutions to outcomes. 

Instead of leading with the capabilities of a product, solution, or platform, we first relentlessly focus on why it’s invaluable to your customers and reflect that value in our sales and marketing efforts.

Turning the traditional marketing approach on its head helps to make your offering more meaningful to enterprise decision-makers.

Creative that meets decision-makers where they are. 

We combine powerful narrative and inspiring design with business and technology expertise to create exceptional, targeted marketing and communications that drive value and get results. Our diverse body of work represents the full, sophisticated creative palette required today to meet your customers where they are.

Strategy +
guidance

Messaging + positioning

Executive
marketing

Sales
materials

Account Based
Marketing

Customer
storytelling

Industry
campaigns

Partner +
Alliance
materials

Strategic
internal
programs

HUMANS + AI

In the era of AI, tech marketers need to adopt the newest productivity tools. Balancing the benefits of humans vs. AI is the challenge.

BLOG

Find your thread.

Whether you’re looking for ideas and tips you can act on today, people and their journeys that inspire, or a deeper exploration of what lies ahead, The Thread blog weaves our experience and point of view through customer learnings and market trends and is sure to keep you reading.

The Thread
The storyteller’s journey | Conversation with Eric Belgau, Sappington’s Creative Content Director
The storyteller’s journey | Conversation with Eric Belgau, Sappington’s Creative Content Director

How does a screenwriter’s creativity fit into tech marketing? Eric Belgau, Sappington’s Creative Content Director, shares his fascinating transition from Hollywood to Sappington and reveals the impact of authentic storytelling in the digital age.

5 minute read

Read More →
Intentional thought leadership 
Intentional thought leadership 

Explore Sappington's take on true thought leadership in tech: authentic ideas, trust-building, and brand distinction in a crowded market.

10 minute read

Read More →
Making tech’s biggest ideas fun and engaging Profile of Rachel Pruitt
Making tech’s biggest ideas fun and engaging Profile of Rachel Pruitt

Discover how Rachel Pruitt has mastered the art of making complex topics like AI and high-performance computing engaging and accessible by creating unforgettable experiences that inspire customers to dream big.

5 minute read

Read More →
The Thread
The storyteller’s journey | Conversation with Eric Belgau, Sappington’s Creative Content Director
The storyteller’s journey | Conversation with Eric Belgau, Sappington’s Creative Content Director

How does a screenwriter’s creativity fit into tech marketing? Eric Belgau, Sappington’s Creative Content Director, shares his fascinating transition from Hollywood to Sappington and reveals the impact of authentic storytelling in the digital age.

5 minute read

Read More →
Intentional thought leadership 
Intentional thought leadership 

Explore Sappington's take on true thought leadership in tech: authentic ideas, trust-building, and brand distinction in a crowded market.

10 minute read

Read More →
Making tech’s biggest ideas fun and engaging Profile of Rachel Pruitt
Making tech’s biggest ideas fun and engaging Profile of Rachel Pruitt

Discover how Rachel Pruitt has mastered the art of making complex topics like AI and high-performance computing engaging and accessible by creating unforgettable experiences that inspire customers to dream big.

5 minute read

Read More →

We’ve been at the forefront of innovation.

Sappington has been working at the forefront of technology for over 20 years. From the advent of e-commerce to the adoption of cloud—and today, to new frontiers like AI and machine learning—we’ve been in lockstep with our technology customers through times of great change.