Expedite “Yes!”
Move tech decision makers to act faster with marketing innovations powered by Sappington.
47-Second Storytelling
People focus on a screen for just 47 seconds before clicking away.*
47-Second Storytelling is a high-impact approach that distills complex tech into a compelling, emotionally resonant narrative—targeted to a single persona. It ensures decision makers quickly understand the potential, accelerating decisions.
Drives action
Quickly move prospects through
the funnel.
Emotionally compelling
Create a future vision customers want to be part of.
Versatile and reusable
Apply across presentations, ads, emails, and video.
Cuts through the noise
Stand out in an era of information overload.
*University of California, 2024
Velocity Decks
A presentation is a high-leverage moment in the sales process. You need every second to count.
Most presentations tell a robust story, describing multiple problems and benefits to diverse stakeholders.
That’s great—but when you’re 1:1, a five-slide Velocity Deck keeps you on target, drives your message home in a personalized way, and gets you to “Yes!” faster.
Persona-
specific
Speak directly to the specific customer.
Describe a single problem and solution.
Highly
focused
Short form drives your message home.
Easy to
deliver
Stunning visuals bring your solution to life.
